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Books and E-Books-3

Wakimoto predicts that when e-books are connected to the Internet, they will become even greater gateways to information. Pearson praises the atmosphere of traditional physical bookstores. And Diaz agrees that she enjoyed browsing her local store. However, she says she now learns about interesting books more through e-mail and on-line forums. Wakimoto and Pearson disagree over whether physical bookstores will soon disappear.

Come into one’s own
This means to fulfill one’s potential to make significant personal achievements in some capacity. If someone came into her own as a manager, for example, then she’ll become skilled, say, at inspiring and motivating her staff.

False dichotomy
This refers to a situation where only two alternatives are considered or believed to exist when there are actually other possibilities. For example, you might say it’s a false dichotomy to say you have to do everything your boss tells you or you have to quit. Well, perhaps you can explain that your schedule is full or that you don’t think something is a good idea.

Stick-in-the-mud
We use this term to describe someone who’s considered too old-fashioned, serious, strict. Imagine a manager who insists that his staff dress very conservatively. He might think it’s important for the company’s image. His staff might think “What a stick-in-the-mud!”

Be in no hurry to
Pearson is using this to mean he doesn’t particularly want to do something or see it happen. It can also literally mean that someone doesn’t intend to do something right away or doesn’t see the need to do it right away. And “be in no rush to” means the same thing. Pearson could have said “I’m in no rush to get to a promised land where all books are e-books.”

E-tailer
This is an electronic retailer, in other words, a retailer who sells things over the Internet.

Go the way of the dodo
The dodo was a flightless bird on the island of Mauritius. And now it’s now extinct. So to say “something has gone the way of the dodo” means that it’s become extinct or obsolete. For example, floppy discs have gone the way of the dodo. So have type writers and cassette tapes.

Dodoの代わりにDinosaurを使うこともある
And you can stick other words in as well. Like, something has gone the way of the typewriter or gone the way of the floppy disc.

Hold your horses
This means stop, slow down, be patient, like you’re pulling the reins tight to stop a team of horses or keep them still.

The reports of my death are greatly exaggerated.
Mark Twainが生前に書いたメモの一部
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Author:あてな★
製薬の研究員として関東にでてきて12年目。
いまさらながらブログにて、日々の出来事、思ったことをつらつらと。

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